Forty estimates went out. Twelve got a follow up.
For a million dollar roofing company, that habit runs about $80,000 a year. I am not guessing. I ran production at a Cleveland roofing company for three years and watched it happen. Not because anyone was lazy. Because follow up was nobody's job. I build the system that makes it something's job.
3 years running roofing production Month to month You own everything
Your CRM runs the job. Nothing runs the phone.
- Roofr, JobNimbus, Jobber. Good tools. They measure the roof, build the proposal, schedule the crew. None of them chases the homeowner who did not book.
- A homeowner calls at 4:40 on a Friday. Every one of your guys is on a roof. He calls the next roofer on the list and never thinks about you again.
- A web lead comes in at 9 PM and gets a reply at 10 the next morning. Two other companies texted him back before breakfast.
- The estimates that do not close right away get one follow up, maybe. Then they age out in a truck console until the season ends.
None of this is a leads problem. The work is already coming at you. It leaks out between the first ring and the calendar.
Find your missing piece.
20 questions about how your roofing company actually runs, from where the jobs come from to what happens after the crew leaves. You get a score out of 100, the stage that is costing you the most, and what to fix first.
Free. No call, no pitch, and you do not have to talk to anybody to get your number.
Here is the math. No made up stats.
Invoca's call tracking data puts missed calls at home service companies around 1 in 4. Harvard Business Review audited 2,241 companies and found 23 percent never responded to their leads at all. Run those numbers against a million dollar roofing company at a $10,000 average job and a 30 percent close rate, with every assumption set conservative, and the leak comes out over $100,000 a year.
I say $80,000 because I would rather understate it. On a call I will rebuild the whole number with you from your figures, not mine.
Conservative settings all the way down: 20 percent of calls missed against Invoca's 27, half of missed calls discarded as not real inquiries, only 3 in 10 of those treated as lost, and follow up worth just 2 points of close rate. Your real number is probably worse.
Want the full breakdown instead of two inputs? Run the Roofers Ladder, the deeper version. Your leads, inspections and closes in, your cost per sale and the monthly leak out. No opt in.
I work with your CRM, not against it.
Your roofing CRM is the operations brain. It should keep running the measurements, the proposals, the crews, the materials. I do not touch any of that and I never will.
What I build sits in front of it. The website that captures the lead. The instant text back when a call gets missed. The follow up that runs until the homeowner books. The front desk that never sleeps, answering and booking at 9 PM on a Sunday, then dropping the booked job straight into the system you already run.
On Roofr? JobNimbus? Jobber? No CRM at all? The first question I ask on every call is which one you run, because the build is different for each answer.
Three builds. You start where it makes sense.
-
1
The Site
A roofing website built to get the phone to ring. Not a brochure. Every page points at one action, and every lead lands where you will actually see it. You own the domain and the site from day one.
-
2
The Pipeline
The site, plus every lead flows straight into a CRM instead of an inbox nobody checks. Missed call text back. Instant reply to every new lead. Follow up that runs on its own. Confirmations and reminders so booked appointments actually sit.
-
3
The Front Desk
Everything above, plus a front desk that never sleeps. It answers when your team cannot, asks the same questions a good office manager would, books the appointment, and pushes it into your CRM. Your guys come down off the roof to a calendar, not a pile of voicemails.
No packages page and no pricing table. Every roofing company leaks in a different spot, so the quote happens on a twenty minute call after I have looked at your setup.
I build it before you buy it.
Every agency promises. I would rather just show you. Text me your company name and your city, and I will build a working demo of your site and your follow up system before we ever talk price. You click around, you watch the texts land, you decide if it feels like your company. If it does not, you lost nothing and you keep the ideas.
And here is what it looks like when it runs. A homeowner finds you and the site answers his questions instead of bragging at him. The call gets missed and he still gets a text back in seconds, so he books anyway. The estimate you sent Tuesday gets its second touch Thursday and its third on Sunday without anyone remembering to. Monday morning your guys look at a calendar, not a pile of notes.
(440) 485-3111. It comes to my phone, not a call center.
Both sides of the roof.
I worked in production at a roofing company in Cleveland for three years. I scheduled the crews, and I watched fresh leads sit while the reps were on roofs. The homeowner books with whoever gets back to him first, and too often that was not us.
I am not a marketing guy who found roofing on a niche list. I am a roofing guy who learned marketing. Roofing is the only thing I build for, so your slow season, your storm season, and the difference between a retail call and an insurance call are already in the system on day one. Nothing gets discovered on your dime.
Omar Darowich
Founder, Syntax Scale
office@syntaxscale.com
Questions roofers actually ask.
Do you replace Roofr or JobNimbus?
No. Your CRM keeps running the jobs, the measurements, the proposals, the crews. I build the layer in front that captures the lead, follows up, books, and hands off. The first question I ask on every call is which CRM you run, because the build is different for each answer.
What if I have no CRM at all?
Then the build includes one, and it is yours to run. Plenty of roofers doing seven figures still run the business out of a text thread and a notebook. The system just gives all of that one home.
I already have a website.
If it converts, we keep it and wire the system in behind it. If it is a brochure with a dead form, I will tell you that straight and show you the difference in a working demo before you spend anything.
A robot answering my phones is going to embarrass me.
Your team answers like they always have. The front desk only steps in when nobody can pick up. It runs a tight script, never quotes a price, never diagnoses a roof, and anything about storm damage, active leaks, or insurance goes straight to a human. Most homeowners just think they are texting your office, and they get an answer in seconds instead of tomorrow.
Do you run ads?
The system comes first. Ads into a leaky phone line is the fastest way to waste money. Once the system is catching everything you already generate, we can talk about demand.
I do not need more leads right now.
Good, because this is not a leads product. It catches the calls and the estimates you already have. If you are busy enough to miss calls, you are busy enough to be losing jobs.
How fast is it live?
The demo exists before we ever talk price. After you say go, the real build is live inside a week.
The last marketing guy held everything hostage.
Month to month. The site, the domain, the phone numbers, the customer list. Yours from day one. Fire me tomorrow and keep all of it. I keep clients with the scoreboard, not the contract.
Twenty minutes. Your numbers, not mine.
We look at your market, your site, your intake, and where the leak actually is. If a build makes sense I will tell you which one and what it costs. If it does not, I will tell you that too.
- The site, the pipeline, the front desk, or just the piece you need
- Works with Roofr, JobNimbus, Jobber, or no CRM at all
- Month to month. You own every asset
- The demo gets built before you spend a dollar
Faster? Text (440) 485-3111. Prefer email? office@syntaxscale.com