The Retail Inspection Engine

12 sat roof inspections in your first 60 days. Or I work free until you get them.

In writing. Sat means a homeowner in the driveway and an inspection done at the address. Twenty minutes tells you if your territory is open.

In writing Month to month You own the ad account, the domain, the numbers

The full approval insurance job is dying. You already feel it.

Carriers are dropping roofs over 15 years old. ACV policies and $10,000 deductibles are the new normal. The adjuster approves less every season, and the contractors who only know how to chase full approvals are quietly starving between storms.

Homeowners changed too. Getting a claim approved is not the job anymore. They expect one professional who handles the whole thing, start to finish, and they pay real money for the one who does. That is a retail sale, whether the deductible is $1,000 or $10,000.

The roofers who learn to sell retail now will own their markets. The ones who keep waiting on the adjuster will not be here in three years. That is not a pitch. That is the market.

Three moving parts. That is the whole machine.

  1. 1

    The ads

    Campaigns in your own ad account put your name in front of roof buyers in your territory. Your money goes straight to the platforms.

  2. 2

    The response

    Your people answer like they always have. When a call gets missed, on a roof, at night, on a weekend, the system texts back in seconds, keeps the conversation alive, and books the inspection. Storm and leak calls route straight to a human.

  3. 3

    The calendar

    Confirmations at 24 hours and 2 hours lock the show. Crews fed every week. You run the schedule instead of the weather running you.

Sat inspections, guaranteed. Or you stop paying me.

Not a name, not a phone number, a homeowner in the driveway. If the count comes up short, you stop paying and I keep working free until it catches up. It goes in the agreement before you send a dollar. Nobody else in this market puts a number on paper. I do.

Read the actual contract language
PERFORMANCE GUARANTEE. Syntax Scale guarantees one (1) sat roof inspection per $333.00 of Client ad spend, measured over a rolling 60 day period. A sat inspection means the homeowner was present at the property address and the inspection was performed. Example: $4,000 in ad spend over 60 days guarantees 12 sat inspections; $5,000 guarantees 15. The guarantee scales with spend, so the Client is never guaranteed what was not funded. If the sat count falls below the guaranteed number for any rolling 60 day period, all Syntax Scale retainer fees are waived until the cumulative sat count reaches the guaranteed total. Client conditions: (1) Client funds the agreed monthly ad spend from Client's own ad account. (2) Client keeps a minimum of two (2) inspection slots open per weekday. (3) Client does not cancel inspections booked by the system.

You fund the agreed ad spend Two inspection slots open per weekday No canceling booked inspections

Omar Darowich, founder of Syntax Scale

Both sides of the roof.

I worked in production at a roofing company in Cleveland for three years. I scheduled the crews, and I watched fresh leads sit while sales reps were on roofs. The homeowner books with whoever gets back to them first, and too often that was not us.

I watched the insurance side change from the inside too. Carriers tightened, approvals shrank, and getting a claim approved stopped being enough. Homeowners want one professional who handles everything start to finish. I built the system that feeds that kind of company. I am not a marketing guy who found roofing on a niche list. I am a roofing guy who learned marketing.

Omar Darowich
Founder, Syntax Scale
office@syntaxscale.com

Questions roofers actually ask.

I tried ads before and all I got was junk leads.

Most ad leads die from slow follow up, not bad targeting. A homeowner who waits six hours for a callback looks exactly like a fake lead in your CRM. With this system nothing waits: missed calls get a text back in seconds, day or night, and every lead gets worked until it books or says no. And if 12 sat inspections do not land in your first 60 days, you stop paying me until they do.

Every lead guy says the same thing. Why is this different?

Lead vendors sell names, often shared with three other roofers. I run exclusive campaigns in your ad account, under your brand, and I am judged on sat inspections. Homeowner in the driveway, inspection done. If they do not sit, they do not count.

An AI texting my customers is going to embarrass me.

Your team answers like they always have. The system only steps in when a call gets missed, and it runs a tight script: qualify, book, remind. It never quotes prices and never diagnoses a roof. Storm damage, an active leak, anything insurance goes straight to a live human call. Most homeowners just think they are texting your office, and they get an answer in seconds instead of tomorrow.

The last agency locked me into a contract and held my accounts.

Month to month. Your ad account, your domain, your business profile, your phone numbers, all owned by you from day one. Fire me tomorrow and keep every asset. I keep clients with the scoreboard, not the contract.

Lock your territory.

Twenty minutes. We look at your market, your intake, and your numbers. If it fits, I send the agreement with the guarantee written in the same day.

  • 12 sat inspections in your first 60 days, in writing
  • Month to month. You own every asset
  • One roofer per territory

Prefer email? office@syntaxscale.com

Where does your revenue come from today?

Thirty seconds of questions so the call starts at your business, not at zero.

How does work come in today?

Check everything that applies.

What are you planning to invest in marketing monthly?

Ad spend plus management, all in.

Where do I send the calendar invite?

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